Plus five mistakes most businesses make on social

Smartphone displaying Instagram login screen
Smartphone displaying Instagram login screen
Photo by Energepic.com on Pexels

At FreeByrd, we’ve used Instagram as our primary social media channel for marketing up until recently. We’ve marketed toward hairstylists, hair educators, and any professional in the beauty industry, and where do those people love to hang out? Instagram.

It’s been an interesting market to tap into because the thing that grabs this audience’s attention the most is photos of beautiful hair.

We don’t sell hair (services, products, etc.) at FreeByrd, but we are the all-in-one platform to build your business online.

Back in August, we wanted to narrow our target to educators. Educators were within our scope of reach, but we needed to get more of the market share's attention. Most of our content up until that point was for brand awareness and targeted toward stylists in general. There’s a big difference in thought processes, problems, and goals between a stylist, or even a salon owner, and an educator. …


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Stuck writing copy for your website?

Not sure if it’s ‘good enough’?

Confused on whether or not it’s converting?

Oh, the plight of figuring out your website copy!

Whether you’re an online entrepreneur just getting your start, or an enterprise company with multiple funnels, CTA’s and target audience segments, your copy plays an integral role to making sure your website, and all other pieces of marketing attached to it, is helping you reach your goals.

Hopefully you’ve got a copywriter doing most of the dirty work for you, but if not, these top 10 tips will help you ensure your website copy is driving visitors to take action. …


You can’t increase conversions if no one’s visiting your sales page

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Photo by Andrea Piacquadio on Pexels

There’s a great conundrum that happens with businesses and that’s, “do I share and promote my website link or my sales page link?”

Well… if you want sales the answer is sales page link. But that doesn’t always look or feel the most appropriate in certain locations on your marketing channels. You don’t want to come across “too salesy” or put it in front of prospects who might not be ready for what you are selling.

But you’ve got sales goals to reach and no one is visiting your business’s sales page unless you’re directing them to do so.

Here’s Why

There’s a time and a place to share just the link to your website’s homepage. The problem is, most homepages don’t have one direct, clear CTA (call to action). Your homepage is a great place to welcome visitors who are brand new to your business. You’re sharing with them who you are, what you’re about and the wonderful offers you have available. …


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I’m going to take a wild guess and say that if you are reading this, you’re a business owner who:

  • Isn’t on TikTok at all and is struggling to find the value it would add to your business
  • Is on TikTok, feeling clunky at the videos you and your team are making, trying to catch a flow and make sense of it
  • Is or isn’t on TikTok, but doesn’t understand how to use it as a lead generation tool

Perfect! Before I get into too much detail, I ask that you read this article with an open mind. As a marketer, I take on the perspective that anything can be used as a lead generator, if used with tact and conscientiousness. …


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When you read “failed miserably” in the title, what’s the first thing you thought of?

Did you think by failed I meant I haven’t made a certain amount of money?

Did you think by failed I meant I’m a workaholic with no life or family?

Did you think by failed I haven’t achieved XYZ level of success you deem satisfactory?

Did you think this meant I don’t have enough clients, or did you think this meant I haven’t spoken on stage… yet?

Please, take note of what your initial thoughts were because that will tell you what you need to do to succeed as an entrepreneur… and probably where you are failing. …


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I don’t know about you, but I have the hardest time picking a movie to watch.

The whole ‘Netflix and chill’ (or Hulu, or Prime, or Disney Plus+…) scenario would be a lot more fun for me if it didn’t come with boatloads of anxiety.

I used to get so frustrated with myself about this.

There are SO many movies that I want to watch… oh boy, I certainly don’t have difficulty filling up my watch list.

But actually picking one when I snuggle up to watch? That’s at least an extra 30 minutes added to the film itself!

Who’s with me? …


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Have you ever heard of a 19-year-old model named Lil Miquela? Currently residing in Downey, California with over 1.3 million followers on Instagram, she’s worked with brands like Prada and Nike, and even has her own song out titled ‘Automatic’.

What about Shudu Gram, the South African Instagram model, seen wearing products from up and coming brands, like Soulsky, and more established companies, like Rihanna’s Fenty Beauty?

Or Yumi, one of the current spokesmodels for Japanese skincare line SK-II.

No?

Maybe you’re more used to names like James Charles, makeup artist and model who became the Covergirl’s first male model in 2016. …


Any good marketer knows the incredible importance of email marketing.

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Sadly, most businesses today still don’t.

And now, with an influx of social media influencers, personal brands, and solopreneurs, the importance of email marketing seems to be dwindling in business owner’s minds.

Now, with the increasing availability to create or use chatbots online, is email marketing doomed to disappear forever?

What makes email marketing important?

Let’s first take a look at the purpose of email marketing, since it doesn’t seem to have the importance factor or appeal as it once did.

Email marketing has the sole purpose of developing and maintaining the relationship a business owner has with its prospects to encourage turning them into buyers, and also turn buyers into repeat business. …


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Let me start off by saying these weren’t big budget launches. They had little to no Ad campaigns and most were solopreneurs or bootstrapped startups. All of them are service providers with all except one selling some sort of course or membership. For the sake of protecting these business’s identities, I will remain vague in this article as to who I’m referring to. Some of these businesses I still provide services for or am affiliated with.

I’d also like to point out that this is solely my opinion, not theirs, and not all of them have shared their hard numbers with me. I had different roles between the six of them — some I was responsible for just copywriting, some included marketing strategy, some included a hybrid service of done-for-you tech, writing, and marketing deliverables along with consulting support throughout the launch process. …


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If you’re already a well established blogger and are still the only one writing all of your own content, think again if you want to remain relevant in 2020. Not only does hiring another blog writer to perform the writing of some of your content help alleviate some of your time and energy so you can focus on other business-building tasks, it can help you stay relevant by offering readers fresh perspectives on pieces of content you may have avoided writing or never would have thought to in the first place.

Two heads are better than one, right?

This line of thinking certainly comes into play when thinking about the content you’re producing on your blog. Whether you focus on fashion, health and wellness, beauty, skincare, or travel and lifestyle, your blog should provide readers a well-rounded library of content to choose from. …

About

Jennifer Neel

Human-centric, data-driven Marketing Director @ FreeByrd. Writing about tech, startups and B2B marketing. Fueled by coffee and dark chocolate.

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