Half of The Launches I Worked On In 2019 Failed. Here’s Why.

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Let me start off by saying these weren’t big budget launches. They had little to no Ad campaigns and most were solopreneurs or bootstrapped startups. All of them are service providers with all except one selling some sort of course or membership. For the sake of protecting these business’s identities, I will remain vague in this article as to who I’m referring to. Some of these businesses I still provide services for or am affiliated with.

I’d also like to point out that this is solely my opinion, not theirs, and not all of them have shared their hard numbers with me. I had different roles between the six of them — some I was responsible for just copywriting, some included marketing strategy, some included a hybrid service of done-for-you tech, writing, and marketing deliverables along with consulting support throughout the launch process.

Lastly, I never want to see anyone fail. Obviously. But, I think each of these businesses went through valuable learning lessons that should be shared with other solopreneurs or startups who are wanting to successfully sell a productized service, membership, or course.

First, Why Courses?

To give my valuable readers some background as to what makes me qualified to share my opinion on this…

I’ve been in online marketing since 2012, and after becoming a Certified Professional Coach, I launched my own coaching business in 2015. To say it was a bit of a disaster is an understatement, but I will spare you the details. After struggling to work off the 1:1, high-ticket coaching model for about a year (and selling a few, low-end, digital products along the way), I got honest with myself about the fact that I much prefer leading and (teaching) a group.

I ended up launching five different group courses and programs in the next two years and had, what was for me at the time, success. I always had a very small list (around 200–300 engaged readers), only ran Facebook Ads once or twice, very informal launch periods, and inconsistency in my content marketing. But somehow, I always hit my target goals for every course or program!

I ended up moving into copywriting due to a swift nudge from the Universe reminding me, “hey! You’re a WRITER!”, and personally feeling incredibly overwhelmed, misaligned, and burnt out by the work I was promoting in my business. I had already been copywriting, and even providing some done-for-you copywriting for my clients. But I wanted to dig deeper, so I studied “the greats”, took a few courses, and let my copywriting business (conversion copywriting) take full force.

Sprinkle in some content writing, blogging, funnel optimization… I was using my marketing skills and experience to the best of my abilities to help my clients on their own group program and course launches. I can’t say this is the road I initially intended to set out on, but it’s where my intentions to be a Coach took me!

Although I don’t have personal experience having a “major” launch myself, I did see what it took to be successful on the ground level. I also saw with the other businesses I’ve worked with what decisions they made that detoured them from making their launch process easier and more successful.

Does It Have To Be Difficult To Sell Courses And Memberships?

I think there’s a myth that it has to be difficult to sell anything, period. For some reason, there seems to be a large majority of us, business owners or not, that believe selling is a really hard process. It’s not. We just make it out to be.

If you think about it, we’re selling ourselves every day. From the minute we hop on social media, converse with someone, or leave our house, we are selling the world at large on the version of ourselves we want to be seen as along with what we want to get from that exchange.

Bringing it back to business, there’s also a myth that it’s much more difficult to sell services than it is products. I disagree with this too, it just takes a different way of selling. What it might take to sell a product to one community will be completely different to selling a course to another. The key component in all sales, however, is trust.

And if you’re asking someone to spend quality time with you, learning something or being provided a service, they’re going to really need to trust you because they’ll be spending quality time and energy with you. And if you’re a business owner who think’s it is going to be hard to get people to trust your service or what you sell, maybe you don’t trust yourself/your service enough…

Below I detail the top five things that kept half of my launch clients from having the successful launch they desired. Some of these clients literally had no sales, some had a trickle, and some were able to sell other products and services throughout the process, just not the one that they were launching.

1. Lack Of A Clear Strategy Or Plan

Let’s call this the “pray and spray” method… or where you throw spaghetti at the wall (a lot of it) and hope it sticks.

Now, don’t get me wrong, when you’re still building your brand’s foundation and aren’t really in the ‘big leagues’ yet, I don’t think it’s necessary to have that strong of a strategy. Especially when there isn’t the risk of spending thousands on Ads or a major brand reputation to uphold.

But SOME sort of plan backed by strategy is necessary.

You can over strategize, sure, I’ve seen it done plenty of times before. But the benefit of having a strategy is that you can more clearly identify why things aren’t working or “going as planned”, rather than trying something new each day and hoping it’ll provide a different result.

Where a lot of entrepreneurs and early-stage startups go wrong is they feel so overwhelmed or lost on how to pick the right strategy, they decide to not choose one at all.

It’s the good ol’ “failing to plan is planning to fail” scenario.

I believe the real reason for this lack of decision making and committing to a plan is fear of failure. Whether these entrepreneurs realize it or not, they have to start thinking like a business owner who is in it for the long run if they want to see any success at all.

Also, to be honest, it’s really not cool for you as a service provider to just ‘willy nilly’ throw sh*t at those you’re trying to help, hoping anything is going to get them to buy. #notcool

Not only does it make you look careless, but it is careless. If you’re going to truly provide the upmost service and care to your potential customers, you need to take the time to put together a well thought out plan and focus on staying consistent with it over a period of time (which I go into more detail about in point #3 below).

I will have to say, however, there is one business (who’s launch is ongoing) that has succeeded with, not necessarily no plan, but what I’d consider a haphazard one. The reason they have succeeded is the same reason all the others have, which I mention towards the end of this article. They recognize the fact that they are learning and they are also biting off a bit more than they can chew with their industry-disrupting platform providing a slew of different services… think multiple funnels, with multiple productized services that eventually tangle into one.

It’s a behemoth of a business if I do say so myself, but they do give a set trial period of about 3–4 months before pivoting their strategy.

Without a clear strategy or plan, not only do you not know what steps to take to get you to your end result, you as a business owner are constantly in reaction mode. Meaning, you’re taking things day by day and reacting instead of creating based on what is right in front of you.

Do you think anyone wants to invest in a business, especially a service provider where they’re dealing with you (or a product of you teaching something) and not a physical product/something other than you, if the business owner is scattered all over the place?

Uh… I don’t #justme.

Also, how are you supposed to learn more and more about your target audience or prospect if you aren’t grounded in a strategy that you can track and measure their behavior with? That may sounds creepy, but if you want to take care of people, you have to get to know them very, very well. WAY more than you think you do already.

Sure, you’re an expert in XYZ that involves your targets, but are you an expert in what makes them buy? Probably not. And there’s probably a slew of other thoughts, emotions, feelings, desires, wants, needs, and fears that are connected to, but not directly related, your service that you’ll only become more and more aware of over time by observing their behavior… something only a strategy can help you do.

2. Relying Too Much On Content Marketing

This may come as a shock to see this on this list, but the business owners I worked with who did everything right when it comes to content marketing — but that was it — failed.

Yes, content is King/Queen/Gender-neutral Royalty, BUT it isn’t everything. On top of it, I’m primarily referring to inbound marketing.

They were consistent on social media. They shared valuable content. They had a great email campaign. A well crafted (and high converting) opt-in.

Good captions, great Instastories, constantly showing up in their Facebook groups, a few quality blogs… but that’s it.

They were relying on their content marketing to do the work for them, rather than getting in there with their targets themselves.

What do I mean?

Again, especially in reference to these businesses who are solopreneurs, selling a course for the first time, early-stage startups, or maybe just getting online after all these years, they have to build a relationship with their audience.

Which means actively engaging with targets (as themselves).

Getting people to want to work with you by investing in your service or course is a process. It’s just like any other scenario where you are building a relationship with someone — human to human — it takes time and consistent engagement with one another. I think a lot of business owners also get overwhelmed by this because:

  • It’s scary being vulnerable
  • They want results and they want it now (ie. their too focused on finding the shortcut and the fastest method to sales)
  • They think it’s going to take too much of their time (which is a tell-tale sign they shouldn’t be in business in the first place)
  • They don’t know how to engage with their audience (like when men don’t know what to say when they approach a woman)

I think a lot of business owners go into a selling a course or a digital product with a mentality that just doesn’t work anymore. It’s not 1953, you’re not a brick-and-mortar business, and you can’t just rely on advertising. I think relationship building should be at the core of all business’s marketing initiatives, first and foremost, no matter how big their brand is. So if you’re just getting started, and even if you’re not, but this is your first course, focus on engaging with your audience truly if you want it to sell.

One of the launches I worked on, on paper, we did everything right. The copy was #onpoint, the email open rates were above average, we shared across social media consistently, and we even engaged certain tactics like a referral program. The messaging we had to tweak a bit here and there, but without the business owner doing their due diligence to really, really build up relationships (I’m talking individual, 1:1 conversations here, not just asking for comments on social media posts) from the get-go it was tough to be 100% certain the message was clear.

The business itself had a small, but loyal following that we grew as best we could, but the following was mixed with different targets for different things they were selling, and although the audience we grew was warming up with really quality content (written) and opt-in material, they didn’t have much of an opportunity to truly connect with this business owner before being sold a high-ticket course (high-ticket in this article meaning anything over $1,000 USD investment).

For the targets we were selling this course to, that large of an investment isn’t something they take lightly. That’s the other thing to note as well, your price-point will play an important factor in how ‘easy’ of a sell it is… but shouldn’t deter you from making your price what you think is what it’s valued at. On that same note, using tactics like discounts, coupons, rewards, or payment plans purely because you want to make more sales usually doesn’t work either. There needs to be a good reason for it, otherwise it often times turns targets off.

These particular targets for this course really needed a lot of hand holding to get them to say yes. They need the 1:1 connection and validation. Now, that doesn’t mean 100s of sales calls (although again, don’t be afraid to put in the time and do the dirty work the first go around with a course sale… sorry, but if you care, it should be something you’re willing to do), but it does mean a LOT of touch points of personal connection.

The course launches I’ve seen succeed involve a lot of personal connection — whether that means the business owner actively private messaging individual targets and just conversing (no sales tactics involved), doing large amounts of sales calls, offering free consults, doing live videos every day, sharing big chunks of their personal life, hosting local community events, following up (and following up s’more… and following up s’more…), they did what it took to truly connect with their audience.

Internet marketers will try to sell you on having the perfect funnel, the perfect sales copy, the perfect process and then you can wash your hands clean and watch the signups roll in — more and more are entrepreneurs wisening up to the fact that this does not work anymore. We’re going back to authentic connection, organic growth, and putting in the time for things we truly care about.

3. Getting The Timing Wrong

Alright, this one’s a little bit tricky… I don’t think there’s a perfect answer, but this is also where having a strategic plan comes in so you can learn for next time what’s a better option.

I will say this though, if a business owner really gets the engagement and relationship building piece right, their timeframe for a launch period could be as little as two weeks. No fluff, no major announcements… just pure connecting, a good quality sales page, and knowing who they’re talking to. This is how many service providers have 6-to-7 figure launches oftentimes with “no list” and “no sales page”. I’m sure you’ve seen this advertised before, and it may sound like B.S. clickbait, but I personally know several service providers where this is true.

That’s the power of human connection!

For some of the launches that failed, they had mapped out too long of a launch period. I don’t think in the end it would have been “too long” if they had really focused on engagement and, for lack of better words, “going all in” on their launch. You have a very short period of time to go from warming up an audience to taking them to a next step. Otherwise they get distracted and bored, or they wait until the last minute to signup. Excuses creep in, you know the drill.

On the contrary, give yourself too short of a launch period with an audience who isn’t warm enough yet, and your course is sure to have little to no sign ups.

Timing. Is. Everything.

And sure, any good copywriter will tell you it’s all in the research you do with your target buyer… but to be honest, even that isn’t enough. You have to be actively involved in the campaign and “boots on the ground” so to speak with your audience to really know whether things need to speed up or slow down.

Ask for the sale too soon and you’ll turn buyers off. Ask for the sale too late and they won’t be as interested. It’s a tough call and takes some intuition to really hit the nail on the head. You also want to take into consideration the price point, length of time your course or program is, and what your buyer’s state of awareness is.

One of the launches I saw not do very well with this was a client who didn’t have a timeline for their group program sales. Not only that, they were throwing everything at their community, trying to get sign ups for a digital course, a live group program, high-ticket coaching, a live event, and another recorded workshop… all at the same time. Oy vey. I was only the copywriter on this project, so I didn’t have much say in the process but… IMO this was a disaster.

You may be thinking, “yeah, but, I see bigger brands or business owners like coaches do this all the time!”.

True! But these are BIGGER, much bigger businesses, with multiple Ad campaigns, intricate funnels, a large and engaged following, industry authority, and a team to help support this. Although a beginning business is eager to make sales, throwing everything you’ve got at your community isn’t really the best strategy. Sure, it might generate some sales over here and sales over there, but it makes testing and validating what is working vs. what isn’t really difficult as well.

4. Alignment (Yes, I’m Going There)

Don’t worry, this article isn’t going to get all ‘woo’ on you, but there is something to be said about being in alignment with what you sell. By alignment I mean:

Is this actually what you want to be selling, or what you think you should be selling?

One of my clients in particular did not actually want to be selling what they were selling. They were at a crossroads in their branding (problem number one) and the skillset they wanted to further promote. Sure, they had the expertise and knowledge to sell the course they were promoting, and they certainly had the care and concern for the community the wanted to help (and with what they wanted to teach them), but after working with them halfway through the launch it was very clear to me this is not actually what they wanted to be doing. They had much larger brand goals for themselves on the forefront of their mind, and their heart was being pulled in a different direct.

I offered the opportunity several times to steer a different direction, or at least set the course up to be evergreen rather than live to alleviate them of the time working so closely with individuals they were growing more and more frustrated by… but we decided to see it all the way through. The results weren’t great.

Another client of mine, who I was only the copywriter for on the project was also selling something they weren’t that lit up about. They really, really were more passionate about holding in person group trainings and high ticket, one on one coaching. But because a course ‘seemed’ like the logical thing to do, they sold this as a part of their funnel and no one in their small, but growing community was going for it.

They also didn’t include much original material in this. A large majority of what was given in the course was material that could have been purchased as a lower end trip wire, and some of that material was given away for free on multiple occasions. Even with all the copy I wrote for them, they didn’t know how to ‘dress up’ the fact that they just wanted to sell their coaching.

Maybe it’s the fact that we’re nearing the ‘20’s (not the roaring twenties, but what I’d like to call the ‘robot’ twenties instead…), or that buyers in general are becoming more and more accustomed to traditional marketing funnels, types of courses and online educational programs, but spidey senses are at an all time high. If a business is not that passionate about selling something (specifically a service or course), it’s not that likely to sell.

5. Engagement

I’ve alluded to this throughout the entire article, but the amount and kind of engagement each business owner provided to their audience on its multiple channels was a key component in who succeeded with their launch campaign and who didn’t. Out of all of the launches that I worked on this year, regardless of the size of their audience or age of business, engagement was one of the biggest things all other marketing initiatives hinged on throughout the campaign. ALL.

It wasn’t the funnel, the number of emails, the sequencing, the times they posted on social media, or even if the opt-in was that great (some were terrible!). It was engagement with their audience.

Now, by engagement I’m speaking of:

  • How often the business owner responded back to comments and questions on their social media channels
  • How often the business owner presented the audience with opportunities to engage in the first place (ie. asking for comments and questions)
  • The types of engagement opportunities the business owner provided (ie. questions in their caption, emails asking for a reply back, polls, surveys, etc.)
  • The variety of engagement the business owner partook in (ie. if you’re only asking for questions on one social media channel vs. also including surveys to your email list, multiple points of engagement in your webinar, leaving comments or questions on audience member’s own social media channels, etc.)
  • If, when, and how often the business owner personally reached out to engage in a private, one-on-one conversation (ie. direct or private messaging)

Any business that thinks they can take on the ‘set it and forget it’ mentality and succeed with a perfectly mapped out funnel and all copywriting in place is kidding themselves — yes, even if what they have built is completely for a passive income opportunity. None of the businesses I’ve worked with have completely been like that, but there certainly were a few who thought they could just pay for marketing services and be mostly hands off from the entire process.

That’s like saying you’re hosting a dinner party with 50 people, you only really know about 5, but you expect to hide in the kitchen the whole time while they all mix, mingle, eat, drink, and make merry. Not happenin’.

Also, some of the business owners who engaged often enough, or even a little too much had the wrong type of energy in their conversations. Again, people are intuitive and smart. They don’t want to be sold to, they want to know that you care enough about them and are taking them to the next step of solving their problem. If it’s clear that you’re overly excited/eager, anxious, pushy, concerned, high-strung, no matter how much you’re engaging you are going to push away prospects.

In layman’s terms: if someone would be able to sense it off of you in person, they can sense it online. No hiding, it’s all out there.

Also with engaging, businesses who only tried to engage on topics related to what they were selling fell flat in the relationship-building connection. At the same time, if they avoided it and only opted for fluffy conversations and content, their audience wasn’t driven enough to take the next step into a sale.

The ones that did succeed with their launches really proved to their community that they care about getting to know them and helping them. It’s twofold. And that they were there, every day, to communicate with them, help solve problems, and “excite and delight” their audience.

Engaging shouldn’t be the hard part, but is often the piece to the puzzle business owners mess up the most. It’s also valuable to point out that engaging with “competitors” communities and the competition themselves can do wonders for building trust and taking leads seamlessly through your launch funnel.

Why?

Those leaders already have a deeper connection of trust and loyalty from their audience, so if you show up there with similar expertise to share, and you get on your competitor’s good side, you’re cutting the trust-building process in HALF.

Which Leads Me To What Made The Other Half Succeed…

Again, I don’t have the actual hard numbers for each of these businesses, but I do know for a fact which ones are considering these particular launches a ‘success’ and a ‘failure’. I’ll mention too that some of these launches are still going (successfully, and not). But the one thing each launch’s success hinged on the most was…

The connection they had with their audience.

That shouldn’t come as a surprise to you, and probably isn’t the magic answer anyone wants to hear.

Going back to my days of launching several group courses and programs (all live, then three bundled as evergreen products) with my barely there following, bite-sized list, and inconsistent content marketing which was primarily made up of Facebook posts and a few interviews/Summits here and there, the one thing that always had me hitting my goals (often in 7 days or less) was the connection I had with my community.

I always commented back. I took time to be active in their communities. I asked followup questions. I private messaged. I offered tons of free value. I hopped on sales consults… sometimes with the same person twice.

I was also clear on the offer, what they would receive, what the benefits were, and why they needed it now, not in the future.

I did offer a few discounts or pricing scarcity tactics, yes. But really, it was the fact that my community knew me as the authority figure I was for them. They believed in me, not just as an expert, but as a business owner they felt like they were connected to. I had created brand loyalty without even thinking about it. All I was focused on was trying to help.

Now, I understand as a busy business owner you don’t always have the time to be that involved. In that case, you need to do as much as you can and hire a community manager — not some random person off of Upwork or Fiverr who’s just going to “grow your engaged following on Instagram”. No, someone who your community can really get the time to know as a part of your team and at the same level as you. That’s what you’ll need.

I see a lot of business owners getting too “in their heads” about this.

If it’s hard for you to connect to the people you want to help, you probably aren’t the person to be helping them.

At the end of the day, they aren’t prospects, students, numbers, or sales. They’re people. End of story.

Ten Tips To Ensure Your Launch Is Successful

  1. Focus on engaging consistently: As if the last several paragraphs weren’t enough… yes, engaging consistently is KEY to launching successfully. Consistently means daily, and it means more than 15 minutes. Take the TIME to be fully involved with your audience. This will build automatic trust, but also let you listen in on deep problems or thoughts your audience is having that may help you course correct some of your content marketing you have planned, or even sharpen up your sales copy. Basically, show that you care.
  2. Make them healthy, rich, or fall in love: That may cause you to tense up if you’re a creativepreneur like myself, but trust me: this is what sells. I’ll save going into the the nitty gritty of why this is, and even if you don’t think what you want to sell falls into one of these categories, I’m sure it does. Think about the end result you’re giving your course takers → will it help them increase their income? Improve their business? Better their relationship landscape? Shift their physical, mental, or emotional health? Perfect! Yes, even courses about things that seem like pure entertainment could be considered improving their health (mental and emotional). If you don’t somehow add in one of these three elements, you’re going to give yourself a harder sell than necessary.
  3. Sell consistently, but not constantly: This is another one so many business owners get wrong, but there’s an easy answer to knowing how often to actually pitch your course or services. It’s called the 80/20 rule. The 80/20 rule basically means 80% of the time you’re providing your audience pure value. The other 20% of the time you’re providing them an opportunity to buy. That’s it! Make sure you’re doing this consistently, otherwise you are dropping the ball and are at fault as to why you won’t reach your sales goals.
  4. Give yourself enough time, but not too much time: Like I mentioned above, this one is kind of tricky and comes from knowing your audience. Are they used to being sold these types of courses already? You might need to come in “fast and strong” with your marketing and give them a shorter window to buy, so their eyes don’t glaze over at “yet another _________ course”. Have they never even thought about improving this part of their life, or taking an online course? You’ll probably want to plan out a more traditional launch period of 6–8 weeks, even 3 months depending on what we’re talking about. I’d say longer periods are definitely advantageous if you’re just starting to grow your community, or you’re pulling in a lot more cold traffic.
  5. Know your targets, and know them well: This should be a no brainer, but it still shocks me to this day how many entrepreneurs start planning a course, or even go through an entire launch unsuccessfully and they haven’t done any research! Listen, just because you’re an expert, or just because you were “where they are” once before, does not make you an expert on your audience. Research may not be your thing, but think about it this way: 90% of the way we communicate with one another is nonverbal. We don’t have those same nonverbal cues online, so in order for you to pivot the conversation you have with your audience, or know how to lead them into the next steps, you’ll have to do research instead. Knowing their buying behavior, the language they use when thinking about or speaking about the problem you solve, who else they follow, and so on are all key indicators of knowing whether or not your strategy will work. This is also where the niching conversation comes in — speaking to everyone is speaking to no one. You build automatic trust with someone when they think that you know them, and know them really well. Maybe even too well!
  6. Have a plan and stick to it long enough: Too often a business owner wants to pivot and change their strategy before they’ve even given it enough time to see if it’s working! I was certainly guilty of this when I first started out and had no clue what I was doing, but some serious patience is due on your end if you want to change your plan just a few days or even one week into your launch period. Results don’t happen overnight, and the more you trust the process you’ve created, the more you can focus on providing your community value and listening to what they want next. Proactive thinking is much better than reactive. A proactive business owner is going to decide how long they will give their plan before deciding to shift directions, what their telltale markers will be (hint: this shouldn’t just be “no sales”), and focus on studying their results rather than reacting to them.
  7. Be in this for the long haul: I hate to break it to you, but even if you do everything right, your launch is still likely to fail. Your attitude should be one of, “who cares!”. Okay, maybe not that flippant, but you get my drift. Show up in your business not just because you want to make sales, but because you are here to provide value and serve. You’re a service provider first and foremost (even if you are a product-based business, put your service hat on). This isn’t about you, it’s about helping them. Building a business takes a lot of trial and error… kind of like having a child! Sure, you don’t want to screw up, but it’s inevitable. Take the pressure off of every launch so that you can focus on what matters most. And when you’re committed to being “in it for the long haul”, you’re going to take action, think creatively, and show up more powerfully as a leader, rather than someone who just wants to rake in the dough and funnel people through a course.
  8. Think outside the box: Get your creative hat on! People are tired of reading the same content, going through the same launch funnel process, and being sold the same type of courses over and over and over again. How can you make this launch different than all of the others? How can you make the process of eventually working with you unique to your brand? What does your brand do better than the rest? What would add your touch of creativity to what you have planned? It’s okay to go above and beyond what others’ expect, even you. It’s okay to do things a little differently. And it’s more than okay to stand out.
  9. Collaborate: Remember when I mentioned your competition earlier? Stop thinking of them as competition! We’re moving into an era where everyone is exhausted of the dog-eat-dog world of business ownership. We’re also realizing how many of us want to teach and create the same things. Two heads are better than one, and so is partnering up with a similar, likeminded business owner who serves the same community as you. To your community, that looks like double the value they were expecting/looking for, and that will make them fall in love with each of your brands even more. Who can you team up with and how to build trust with your audience? They don’t have to be a competitor either. Maybe there’s a business owner who’s product-based, or provides a different service that would really compliment what you are offering. Or maybe by combining both of your offers you can support your buyer in solving many of their problems, not just one. Make friends. Play nice.
  10. Have fun: Oh boy, what a tough one. The launch process is taken way too seriously. Yes, you care. Yes, you want it to be well thought out. Yes, you want to succeed. But is it really worth it if you’re going to be stressed out and struggling the entire time? Prospects want to see that you truly enjoy being purposeful and providing them value. They want to know that it is easy for you to give back to them, not a difficult feat that they’ll feel the effects of. I know of several multi-seven figure business owners who almost sabotaged their success due to taking things too seriously and forgetting to have fun while they did launch after launch. The rewards of owning your own business and finally sharing the course of your dreams do not come after the launch and after the sale. It comes from being involved with it each and every day, as a product of your passion, purpose, and years of hard work. Have fun, enjoy the process, and it will become easier and easier each time you launch in the future.

Ready, set… launch!

Are you ready!? Hopefully this article didn’t leave you with your head spinning, but rather with enough food for thought to look at your own course launching plans and identify what you can improve for next time, or before your first launch. Like I said, I never want anyone to fail, but sometimes that’s inevitable so we can learn these invaluable parts of the process.

Your course deserves to transform as many lives as possible, and you as a business owner deserve to enjoy the process. Remember to focus on engagement and truly being involved with your community as much as possible. The more you take your time to show up, provide more than enough value, and get to know your audience as individual people, the sooner you will build trust and make your launch funnel as seamless as possible.

What courses have you launched or are you planning on launching? Tell us in the comments below!

Human-centric, data-driven Marketing Director @ FreeByrd. Writing about tech, startups and B2B marketing. Fueled by coffee and dark chocolate.

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